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“Competence and skill - in abundance"
“Working with Michal has been a pleasure: competence and skill combined is a rare commodity which she possess in abundance.”
Asher Weinberger, Co-Founder at TribeWorks and Consultant to BizTank
The Background
BizTank is a community-driven platform that helps Jewish entrepreneurs launch or scale their businesses. Best known for its flagship program — a high-stakes, Shark-Tank-style platform where founders pitch ideas to investors — the organization has rapidly grown to become a nucleus for all things Jewish + business.
The Problem
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BizTank’s generic, content-poor (and one-page!) website did not reflect its enhanced positioning as the go-to address for Jewish entrepreneurs — and did not attract high-quality investors. After launching 75 startups and raising $900,000,000 in capital, it was time for an upgrade.
“Competence and skill - in abundance"
“Working with Michal has been a pleasure: competence and skill combined is a rare commodity which she possess in abundance.”
Asher Weinberger, Co-Founder at TribeWorks and Consultant to BizTank
The Solution
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Create a striking site that reliably intrigues both founders and investors.
The design: sleek and clean, with an unmistakable entrepreneurial energy. Real, action-centered images underscore the networking & personal connections that are at the heart of the operation. A high-contrast color palette conjures vibes of creation, innovation, and execution. (Design: 14minds.com)
The copy: clear, compelling, and trust-inspiring. Showcases BizTank’s distinct offerings to two distinct audiences with authenticity, empathy, and integrity. Uses carefully chosen words and phrases to encapsulate a complex platform — and attract a specific founder and investor.
The core message: If you’re a creative Jewish entrepreneur, BizTank will help you take your idea from drawing board to boardroom — with resources, capital, and community.
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