No wild-eyed, bloodshot artists. No praying for creativity to strike at midnight. Why? Because copywriting is equal parts science and art.
It’s about plodding through a proven (and fun!) process without forgetting personality at the doorstep.
Do we have synergy? Let’s jump on a call and find out. I’ll get a solid understanding of your project —scope, goals, timeline — and you’ll get a sense if I’m the right person for the job.
If we’re a good fit, I’ll send a proposal of work. This will include a detailed list of deliverables, a firm project quote, and a general timeline.
You’ll get a clear understanding of:
Surprises? Hidden costs? Blech.
Sometimes, our initial chat will reveal that you’re not clear about the copy you need. You have this vague sense of “I need content; don’t know what kind,” or “I need copy, but I have a fixed budget and I’m not sure where to invest first.” Not a problem. We’ll schedule a roadmapping session to plot your goals, develop a strategy, and figure out which marketing materials make the most sense for your business right now.
The first 30 minutes of your initial consultation is on-the-house.
Once you accept my proposal and sign the agreement, I’ll finalize your project kickoff date and you’ll make a 50% deposit.
Then, I’ll start working to achieve a down-to-the-kishkes understanding of your product, brand, and goals, via:
I’ll ask you a lot of questions, because no one knows more about your business than you.
I want to SEE your target audience — feel them, touch them, hear them. I want to eavesdrop as they mumble about the stuff that ANNOYS them most…and squeal about the stuff that get them PUMPING.
Intelligence in hand, I’ll get my fingers flying across the keyboard — and send you a detailed summary outline. This outline will give you a clear copy breakdown, showing you which messaging and concepts will be featured on each page. Once the outline is reviewed and approved, I’ll work my magic to produce an impressive first draft before our agreed-upon deadline.
(Note: the first draft will be dotted with lots of follow-up comments and questions.)
Here’s where we transform a solid first effort into a wow-wow-wow final. You’ll review my first draft and send your honest feedback. (Bring it on! I can take it!) Then I’ll incorporate your edits and polish, polish, polish till you see your reflection in the document. (Sans pimples.)
You’re entitled to 2 rounds of revisions as part of your package.
Plus, your copy includes detailed, easy-to-understand recommendations for images and layout. I’ll stick around for a while, because collaboration is critical: I work closely with your designer + developer to ensure optimal interface of visuals and copy.
Once we’ve nailed it — with a punch-packing, perfected version that goes over BIG at the water cooler — I’ll send you the final, and you’ll be charged the remaining 50% via credit card. Then you’ll break out the champagne…and email your friends about this perfectionist copywriter you met.
(But we can still be friends! Connect with or follow me on LinkedIn)