"Tight, clear and evidence-based"

Michal created a compelling set of emails that generated some great opportunities: 30 days later, our client base had increased significantly. She was easy to work with and integrated feedback very well. We’d recommend her to anyone who needs tight, clear, and evidence-based copywriting.

Avi Singer - CEO, showd.me

The Background

showd.me is an innovative platform that allows home care agencies to train aides online, saving huge amounts of stress — and money.

The Problem

An all-new, just-launched product, showd.me was intensely focused on sales. But since the concept was unfamiliar to many of its best prospects, a business card wasn’t enough: the sales reps needed to leave behind a more robust selling piece that clearly & succinctly explained how showd.me works — and how it stands to save them SERIOUS time and money.

"Tight, clear and evidence-based"

Michal created a compelling set of emails that generated some great opportunities: 30 days later, our client base had increased significantly. She was easy to work with and integrated feedback very well. We’d recommend her to anyone who needs tight, clear, and evidence-based copywriting.

Avi Singer - CEO, showd.me

The Solution

Create a cross between a business card and flyer —  a substantive 5X7 card that gives prospects the info they need in an easy-to-reference way.

The design: modern, crisp, and SaaS-attracting. Distinct technological appeal. (Designed by CB Design NY.)

The copy: short (but value-intensive). Laser-focused, tight-as-a-bodysuit, and highly compelling, with plenty of white space for breathing room. (AAAAHHHH.)

The core message: showd.me is an easy-to-use online platform that allows you to train aides with less money — and less stress.